Newfoundland and Labrador is known for its friendly people. Real and genuine, warm and welcoming, fun-loving and funny to the core, the people here are also known for their natural creativity, unique language, and knack for storytelling. Perhaps that's why, according to Macleans magazine, Newfoundland and Labrador has one of the Top 10 Friendliest Cultures in the World! Newfoundland and Labrador is located on the eastern edge of North America. Our capital city shares the same latitude as Paris, France, and Seattle, Washington. And by plane, we're just three hours from Toronto, four from New York, and five and a half from London.